Asher Roth – The Greenhouse Effect Vol. 1 - @@@

Purists generally decry the sad state of affairs where Hip-Hop seems to be the only musical genre leaving behind its relatively elder statesmen and failing to uphold established veterans. Meanwhile, casual fans find necessity in the figurative separation of chaff from wheat as corporate interests pander to the teenybopper video countdown era and the industry continues churning out new beacons of hope like clockwork. Asher Roth is the latest melanin deficient chap with a buzz and hopes of furthering former Loud Records chieftain Steve Rifkind’s reputation of having a wise and watchful eye for talent. The Greenhouse Effect Vol. 1 hosted by Don Cannon & DJ Drama serves as Roth’s formal introduction to the world.

If the most genuine stories traditionally come as a product of a rapper’s experiences within his environment, Asher Roth’s authenticity can’t possibly be called into question. However, he is an anomaly of sorts as the life he knows best is a world far separated from whatever made Vanilla Ice presumably too cool for school, Eminem’s angst originating from the gutters of Detroit, and the New York street based stylings of 3rd Bass. Asher hails from the suburbs of Philadelphia, mainly fashioning himself the happy go lucky type who doesn’t take himself serious with this collection of remakes and verses over already popular instrumentals. While he employs a decent flow and can put his words together well, he doesn’t say really much of anything turning Jay-Z ‘s celebration of prosperity into a suburban jamboree on “Roth Boys”. Roth is no different from most rappers in coming off as his own biggest fan on “Cannon” where his vocals can be likened to Eminem the way Shyne sparked certain reminders of Biggie, but he’s hardly clever or engaging rather than zany and content to wearing his race on his sleeve. “The Lounge” is his most impressive effort, where he differentiates between his image and that of most rappers, but this project’s main theme is juvenile banter like the potty mouthed “Rub On Your T*tties” and “Gimme Your Box”.

With The Greenhouse Effect Vol. 1, Asher Roth proves that alternatives to the norm don’t necessarily fall within the upper tier of quality music, as he demonstrates a serious incapability when it comes to making songs of substance. While he may make his mark throughout the burbs and potentially with the hipster crowd, time will only tell what shall become of an enigmatic white boy without street cred and the Interscope/Aftermath machine behind him.